Alison Alexander, Designer
I have touched on many different facets of design throughout my 20+ year career.
January 2015 — present
Over the years, I have kept pace with Hubbardton Forge’s modernized lighting designs by fluently evolving the company’s identity and ensuring brand consistency across platforms.
I’m involved in preliminary product design meetings with an in-house team of industrial designers. I work to understand new product directions and conceptualize promotional imagery in keeping with designer intent. As prototypes develop, I direct in-studio photo shoots by sourcing furniture and props and styling sets. I also source and secure privately owned locations for lifestyle photography. I sketch and develop extensive plans for these multi-day location shoots, as well as coordinate with the homeowners, photographers, electricians, and Hubbardton product development group. Once on-site, I can best describe my role as choreographer, with a team upwards of 10 professionals working under my direction, moving from set to set while ensuring impactful, high-quality product lifestyle images. These images of new product designs are used in promotions by Hubbardton Forge’s own marketing department and independent showrooms who sell HF product.
Once created, I integrate new product images into Hubbardton Forge’s product catalog. Printed annually, this 528-page book requires annual updates, extensive prepress, and a several-day press check.
Ongoing projects throughout the year include design of supplementary print pieces, print advertising for luxury home and design publications such as Luxe and Interior Design magazine, overseeing electronic advertising, and merchandising designs for Hubbardton Forge and customer showrooms. While working with my team of marketing professionals I occasionally supplement copywriting, blog writing, editing and proofing.
Assistant Art Director
July 2016 — January 2015
A precursor to my position as Art Director, my Responsibilities included supporting the sitting Art Director with catalog development, photo shoots, design of supporting promotional materials, digital image enhancements, organization of electronic library, preparing materials for website, communicating with vendors, participation in product design meetings, writing catalog copy, and developing press releases.
June 2002 — July 2006
It was an honor and pleasure to design beautiful and inspired logos, print pieces and websites for amazing clients such as the University of Pennsylvania, Barnes Foundation, and Philadelphia International Airport while at this wonderful little design studio in Philadelphia. Projects were concept through completion, including print buying and production.
of Art & Design
September 1998 — June 2002
After several months of freelancing for Moore College of Art & Design I was given a once-in-a-lifetime opportunity to develop an in-house design department. In this position, working closely with the Director of Communications, I conceptualized, designed, and managed printing and development for all college communication materials including brochures, catalogs, posters, print advertising, fundraising campaigns, alumnae magazine, invitations, school logo, stationary and signage. Being part of a progressive all-women’s art school, I had the luxury of extensive creative liberty and I used it to create several award-winning designs.
• Creative solutions concept through completion
• Proficient in Adobe Creative Suite
• Photography planning and management
• Photo styling and art direction
• Photo editing
• Brand development and promotion
• Creative for digital and social platforms
• Working independently and within a team
• Printing specifications and press checks
BFA, Communication Design
cum laude 1995
Kutztown University, Pennsylvania
Interior Design Institute Online Program
University & College Designers Association