Hubbardton Forge 2021 Catalog
This sampling of pages is representative of my photo art direction, design, and organizational skills in this 496-page book.
Hubbardton Forge 2020 Catalog Supplement
This sampling of pages is representative of my photo art direction, design, and organizational skills in this 96-page book.
Hubbardton Forge Instagram Promotion
We developed this fun and engaging mood board contest for interior designers when the world slowed down in Spring of 2020. This is a group of Instagram posts and email graphics I created to advertise the contest. To kick off the contest, I created the last post below as my own mood board of what I would consider my perfect home. The contest was well received— people had fun and we added several new customer contacts and three lucky winners received online accolades and HF table lamps as prizes.
Possibly one of my favorite projects of all time was the development of Hubbardton Forge’s Synchronicity line. “Hubbardton with crystals” — Synchronicity was originally designed to stand on its own — as a more feminine, romantic, artistic departure from the masculinity that HF designs are often known for. A complete start to finish project, I began with brand persona sketches, moved onto logo development, and ultimately rented a historic theatre in Rutland, Vermont for creation of the imagery. I designed the catalog and support materials and helped style the showroom where Synchronicity was unveiled.
Other work that I have done through the years… Some of these may be old, and some may be printed pieces shot with my iphone, but I like them enough to want to share them. While I am proud of my ability to uphold a brand, I am also quite capable of a wide breadth of work.